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CTN Stokvel TV - Here's how it works:
CTN Stokvel TV is the only
electronic media which is uniquely
aimed at stokvels.
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Over the past 15 years we have
developed an intimate relationship
with a community which is extremely
vital and economically active. Made
up of many savings groups, and
generically known as "Stokvels",
this market segment makes up the
majority of black people in our
country. Some estimates place funds
in circulation there at upwards of
R250 billion per annum from a
largely unbanked population of
earners numbering over 18 million
people.
CTN Stokvel TV crews visit the
townships for content, film at
stokvel groups where we promote
clients’ brands and flight the
results nationally on our screens. Stokvel
TV is available free to the viewer
and is normally viewed by groups at
a time. Content also includes a
commercial soapie which advertises
product through drama, and other
variety programmes which cover the
entire spectrum from cooking to
finance. Each insert made has
entertainment and educational value
in mind. In addition, we carry the
news relevant to the South African
Council of Churches to enable them
to talk to their 26 church
denominations where membership runs
to over 20 million. We also carry
news and events from our affiliate
publication, the SUN Stokvel News,
which is carried in the Daily Sun,
South Africa’s largest newspaper
with its readership of over 5
million readers per day.
Our major distribution points are
1800 church congregations affiliated
to the South African Council of
Churches, and outdoor public viewing
points in the townships via the
e-Stokini units which provide
township billboards and kiosks at
the same time.
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